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Description :
- Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. ...
- When it comes to SEO, there's you, the search engine, and the searcher.
Types of SEO
- There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO,
- Technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
SEO strategy
- An SEO strategy (also referred to as “SEO approach” or “search engine optimization strategy”) is the process of planning, outlining and implementing steps designed to improve search engine rankings.
- In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
Pillars of SEO
- The Three Pillars of SEO: Authority, Relevance, and Trust.
- SEO in marketing
- SEO stands for “search engine optimization.” It's the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.
Tool : Alexa Rank Checker
HTML meta tags to use
- By using these meta tags, you can boost your website's SEO.
- Title Tag. The title tag is the first HTML element that specifies what your web page is about. ...
- Meta Description. ...
- Canonical Tag. ...
- Alternative Text Tag. ...
- Robots Meta Tag. ...
- Open Graph Meta Tags and Twitter Cards. ...
- Header Tags. ...
- Responsive Design Meta Tag.
Check if my meta tags are working or not
- If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.” A new tab will open in Chrome (in Firefox, it'll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags would be.
Update your META Tags
- Open the "index. ...
- Find the <title></title> tags and type in your desired headline in between the two tags. ...
- Find <meta> that has "name="description"" in the tag and type in your desired description in between the quotation marks of "content=""".
Good meta description
- Meta descriptions can be any length, but Google generally truncates snippets to ~155–160 characters. It's best to keep meta descriptions long enough that they're sufficiently descriptive, so we recommend descriptions between 50–160 characters.
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Home page meta description
- A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. ... Unlike the page title, meta descriptions are not a ranking factor, but they do entice users to click through to a page and are part of effective on page SEO.
How do I create a meta tag for SEO?
Start Simple Step 1 – Adjust the title in the source – HTML Title Tag. The first phrase you will see and will click on as a result in the search engines is the title. ... Step 2 – Add a relevant description – meta description tag. ... Step 3 – Make sure your page works on mobile devices. ... Step 4 – Bring it all together.,
What is generator meta tag?
Meta tags are HTML tag content that provide metadata about your website such as description. Meta tags are used by search engines to help index and to provide relevant content in their search results. Site Title. Site Description.,
Does Google use meta keywords?
Yes, they do, but not all Meta tags can help you in 2021. In my experience, if you want to rank high in Google in 2021 then you also need to focus on high-quality content and user satisfaction. ... (See below: There are a few tags, we can call them the bad Meta tags and we should simply ignore them.),
Do Meta tags help in SEO?
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.,
Do Meta tags help in SEO?
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about, and thus are vital for SEO.,
How do I create a meta description?
Characteristics of a good meta description
Keep it up to 155 characters. ...
Use active voice and make it actionable. ...
Include a call-to-action. ...
Use your focus keyword. ...
Show specifications, where possible. ...
Make sure it matches the content of the page. ...
Make it unique.,
Write Perfect Page Titles for SEO
- Make Each Page Title Unique. Every page of your website should be unique, and so should its page title and meta description. ...
- Use Unique Target Keywords. ...
- Don't Make Them Too Short. ...
- The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on: The level of competition you're up against. Your ability to produce content that exceeds in quality what's currently ranking.
- Don't Make Them Too Long. ...
- Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.
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